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How Offering Extended Warranties Increases Willingness to Pay
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"How Offering Extended Warranties Increases Willingness to Pay"
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Extended warranties are a powerful financial tool for retailers and offer peace of mind to customers.

Yet there is not an abundance of data-driven information available to the retail community regarding extended warranties and accident protection, and the effects these offerings have on a retailer’s most valuable asset: their customers.

Read this white paper to learn more on the effects of product protection on consumer confidence and willingness to pay.


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